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Destroying the myths of recruitment Over the past few years the recruitment sector in Australia has been through some very turbulent times and the knock on effects of the GFC are still being felt in many sectors across the country. As a result turnover amongst many recruitment firms has been high and at the same time many myths about recruitment have started to gain traction. Read more here >>
Is the FMCG rep in danger of extinction ? What are FMCG sales reps actually for ? Are they adding value to their client base or simply ticking off boxes in presenting the information and deals that the current monthly cycle demands ? Read more here >>
A new marketing profession for a new century I've just finished reading the IBM 2011 Global CMO Marketing Study. It’s an interesting report, based on face to face interviews with more than 1700 CMO’s worldwide and is a must read for anyone in sales and marketing. Read more here >>
Meeting of the Minds It would be easy to drag out the age-old conflict between sales and marketing teams— the one that says marketing is too focused on cranking out strategic messages that don’t pique customer interest, while sales continues to fail to make good use of the materials that marketing produces to sell with and doesn’t follow up on leads, either. Read more here >>
