Tablets gives sales reps the competitive edge!
Posted by Adam Thorp
Smartphones and tablets are speeding up communication between sales reps and customers and helping reps hit sales targets, according a new survey of more than 8,500 sales managers, directors and associates in Australia, New Zealand, USA, Canada and Asia.
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The survey by sales performance organisation Huthwaite found 70.1% of people with a company-issued tablet hit sales targets for the most recent sales quarter, compared with 62.5% overall.
Nearly 90% of those surveyed also said mobile devices improved their productivity, while 46.5% cited faster communication as the main benefit of having a mobile device.
Huthwaite’s CEO and President, John Golden said the results showed sales reps who are easiest to reach are the ones who seal the deal with customers.
“When you give your salespeople the right tools, they can focus on the person who matters most: the buyer,” said Golden. “Quick and efficient information is the currency of sales conversations and it’s clear from the survey that smartphones and tablets will be a driver for successful companies in the years to come.”
Despite the benefits of mobile devices on productivity and sales results, the survey revealed less than 13% of respondents had a company-issued tablet, while 64% had a company-issued smartphone.
Australia and New Zealand were slightly above the norm with 14.1% of respondents indicating they had company-issued tablet and 68.3% saying they had a company-issued smartphone.
The survey also showed Apple’s iPad was dominating in the business world, accounting for more than 85% of company-issued tablets. Android tablets accounted for just over 5%.
Huthwaite’s most recent global survey polled senior staff from such diverse industries as banking and finance, information technology, manufacturing, professional services, advertising and media, pharmaceutical, and retail.
Tablet Survey Results: Download (PDF)
Download our report and see what 8500+ Sales Directors, Executives, Managers, General Mangers think about how effective tablets & smartphones are in their businesses.Download the full report here >>