Neil Rackham talks about some of his new ideas - Video

Posted by James Fennessy

In this video Neil Rackham talks about some of his new ideas.

The "Big Four" of Challenge:

• Big - more comprehensive and further reaching than ordinary ideas
• Innovative - Pushing the envelope with new, often untested and unique approaches
• Risky - Both ourselves and our clients are taking bigger risk
• Difficult - Hard to implement because of scale, uncertainty or politics.

Video: 6 of 11 (part 5). Subscribe to our blog and you will be emailed as soon as we publish the latest video clip. (To subscribe enter your email address into the side bar at the top of this blog)