Video Neil Rackham: Building a better mousetrap

Posted by James Fennessy

In this video clip sales guru Neil Rackham talks about the better mousetrap business model.

• Create a mousetrap that is unique or highly differentiated
• The value lies in the mousetrap
• The role of sales is to communicate the value of our mousetrap
• So sales is value communication

Video: 6 of 11 (part 2). Subscribe to our blog and you will be emailed as soon as we publish the latest video clip. (To subscribe enter your email address into the side bar at the top of this blog)